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Immersive Marketing/Entertainment|2025

Perfect Day Mexico

Perfect Day Mexico
Perfect Day Mexico - image 2
Perfect Day Mexico - image 3
Perfect Day Mexico - image 4

Overview

A location-based VR hot air balloon ride over Royal Caribbean's Perfect Day Mexico resort — six guests at a time, running entirely offline on a cruise ship at sea. Over 1,000 riders across four days with 100% uptime.

About the Project

Royal Caribbean wanted their guests to preview the Perfect Day Mexico resort before it opened — while sailing hundreds of miles from any reliable internet connection. Agile Lens took the resort's existing 3D models and rebuilt the experience from scratch to run on standalone Quest 3 headsets, eliminating the need for high-end PCs entirely. Six riders board simultaneously; an operator tablet gives the ride attendant theme-park-level control — remote start, stop, restart, battery monitoring, and device health readouts for all headsets at once. Device management infrastructure was engineered to sustain back-to-back rides throughout long cruise days. The result: 1,000+ riders, one motion-sickness report, and a proof-of-concept that high-fidelity LBE experiences can run fully offline at sea.

Project Details

Year Released
2025
Client / Partner
Royal Caribbean, Endorphin Ventures
Platform
Meta Quest 3 (Standalone)
Tech Stack
Meta Quest 3 (Standalone), Unreal Engine, Multiplayer Networking
Status
Completed