Frequently Asked Questions
- What is XR?
We cover all of the types of XR here, but here’s the quick explanation: XR, or extended reality, is a catch-all term that covers every sort of mixture of the real world in combination with virtual overlays. Extended reality includes virtual reality (VR), augmented reality (AR), and mixed reality (MR).
- How does XR help me?
A well-crafted immersive experience is the ultimate communication tool. When used properly, XR provides a fantastic method for distinguishing your company, presenting your ideas clearly to your clients and collaborators, experiencing your designs, and giving your clients a tool they can use with their clients.
- Is XR here to stay?
With more than 75% the people in the US familiar with VR and interest picking up fast, extended reality is a permanent part of the tech landscape. As it gains traction among everyday consumers, it becomes a more expected component of tech-based demonstrations and presentations. From the first to second quarter of 2018, 6% more VR headsets shipped went to consumers. XR is no longer just for early adopters.
- Is XR important?
XR is growing by leaps and bounds. More and more people own their own VR and AR headsets, and not just gamers. XR is used in business, medicine, education, real estate, architecture, by the military-- the list goes on and on. And these industries are inspiring more and more real-world usages. As the value of XR experiences becomes better documented and understood, its uses are expanding and its market is growing.
- Can XR help my company?
Extended reality allows your clients to experience your designs in a way that is not possible with flat renderings. Whether you are trying to showcase a design that is not completed, explore the possibilities of a remodel, or immerse your audience in a presentation, XR allows you to guide your viewers through your full vision without distraction or confusion.
- Why should I show my clients XR?
“We understood the space in an entirely new way. It was one thing to be rotating around a 3D model. It was entirely something else to see the project at exactly the scale the audience would perceive it after construction.” -Venelin Kokalov, Principal at Bing Thom Architects, in reference to collaborative project with Agile Lens
XR is incredible. You have to see it to believe it, and it is magical. What could be better than giving this wonderful gift of vision and possibility to your clients? XR is so diverse it is difficult to simply imagine it. Let your clients experience it through you.
- Why should I design from within XR?
XR opens up whole new horizons for design and workflow. You can work through your design from outside of it at a dollhouse size to from within as you walk through it at scale. Collaborators can work from within, moving through and manipulating the design in a clear and comprehensive manner. No other technique allows you to experience a design decisions at scale this way before the product is built.